VALUE is what we perceive it to be and the PRICE in our mind gets derived from the value we perceive. It is also a function of the sense of Value created by the good / service provider
Perceived product / service value should ultimately lead to Real Value to the end consumer, else, the game will be up sometime in the future for the provider.
One thing for sure…..line between the Perceived Value and Real Value lies within our brain, but –
INSANITY of some humans has no limits