*Friend:* I always buy stocks of good brands & well known companies. I have a very good stock portfolio ?
*Me:* Have you made money?
*Friend:*: Yes, Yes
*Me:* I’m happy ?. What’s the return you made? CAGR or Total Return, since you ran the portfolio?
*Friend:* (99% scenario): It’s good, but I don’t know the #. Let me revert ?
A conversation mostly goes this way and surely ends the way, as above.
_Popular / well known / perceived good companies *do not equal* good stock returns_
Need some data?
Check the below table ?
